Exhibitors

Apply to be one of our exclusive exhibitors.

Join Us

The event is focused on extreme quality, including the craft beers, spirits, artisan cuisine and other products and services available for sampling and/or purchase.

The main event, called the Walk-Around Grand Tastings, will be held Saturday, November 4 at the spectacular Main Street Station Shed. There will be two tasting sessions: 12pm - 4pm and 6pm - 10pm. About 2,400 attendees are expected.

All of the content - but especially the craft beer - will be very carefully
curated, with an emphasis on limited release, rare, new and seasonal
beers that are DEBUTING at the Walk-Around Grand Tasting for the first
time. Extraordinary craft beers not debuting will also be
eligible for inclusion; however, in cases where final (difficult)
choices must be made, beers that are debuting will have an advantage.

THE PROCESS

After you have contacted us (based on the directions below), sent us information about your product or service, and if it has been determined by the event organizers that your product or service would be a good fit, then we will send you an Exhibitor Application.

If You Sell or Promote a Product or Service Other Than Craft Beer or Spirits and
want to exhibit at the Walk-Around Grand Tastings on Saturday, November
4, please contact Alex Papajohn at apapajohn@VariantEvents.com or
804-349-6909.

If You Are a Brewery Representative and Want Your Beer to Be Presented at the Walk-Around Grand Tastings on Saturday, November 4, please read below.

To learn more about the opportunity for a brewery to exhibit and present its beer(s) to our upscale craft beer enthusiast attendees, please contact Alex Papajohn at apapajohn@VariantEvents.com or 804-349-6909.

NOTE TO BREWERY REPRESENTATIVES:

If you are interested in having your craft beers featured at this limited release
craft beer event, in your e-mail to Alex Papajohn please provide the
following information:
distributor.

  1. The name of your brewery.
  2. Where is your brewery located.
  3. Does your brewery have a distributor in Central

    Virginia? If yes, then please provide the name and phone number of the distributor

  4. The specific name(s) of the beers you would like to feature at the Expo.
  5. The style of beer (e.g. IPA, stout, saison, etc.)

  6. Will your brewery DEBUT the beer at the Walk-Around Grand Tasting on Saturday, Nov. 4?
  7. Is the beer limited release or rare?
  8. Is the beer distributed?

  9. Is the beer exclusively available at the brewery or distributed under rare circumstances?
  10. Is the beer considered a seasonal beer (i.e., it always is released in late Fall around early November)?
  11. Is the beer part of the brewery’s core portfolio, which is available on a year-round basis?
  12. Is there anything special you want us to know about the beer? Has it won multiple awards? Is it a collaboration? Does it have odd-ball ingredients? Etc.

If You Are A Virginia Spirits Producer and Want To Sample and Sell Your Products
at the Walk-Around Grand Tastings on Saturday, November 4, please
contact Alex Papajohn at apapajohn@VariantEvents.com or 804-349-6909.